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Your customers are starting to ask ChatGPT and Gemini for recommendations instead of Google. Here's why that's a huge opportunity.
Read more →5 Social Media Mistakes Dubai Small Businesses Make
Most Dubai small businesses are on social media. Far fewer are winning on it. Usually it's not bad luck — it's one of these five fixable mistakes.
1. Posting without a strategy
Random posts get random results. Before you post anything, you need to know who you're talking to and what you want them to do. Fix: build a simple monthly content plan tied to real business goals.
2. Selling in every single post
If every post is "buy now," people tune out. The best accounts give value — tips, stories, behind-the-scenes — and sell maybe one post in five. Fix: follow an 80/20 rule of value to promotion.
3. Ignoring comments and DMs
Social media is social. Brands that reply quickly build trust and get pushed by the algorithm. Fix: treat your inbox like a sales channel — because it is.
4. Copying global trends without local context
A trend that works in New York can fall flat in Dubai. Fix: adapt trends to local culture, language and humour. Relevance beats reach.
5. Inconsistency
Three posts this week, nothing for a month — the algorithm forgets you, and so do your followers. Fix: a sustainable, consistent cadence beats occasional bursts every time.
The pattern: none of these are about posting more. They're about posting with intent.
